Introduction to the World of Marketing and Advertising
Advertising is a tool for promoting a brand. It is an effective way of reaching out to your target audience. Along with it, it helps spread the brand image and identity to the customers. But advertising and marketing go hand in hand. The 4Ps of marketing, which are product, price, place, and promotion ultimately help in advertising and creating a particular brand.
For Example, Blinkit does its marketing smartly. They understand the attention span of the audience, therefore, their advertisements are short and crisp. The brand message and image clearly communicate in their advertisements and their brand posters.
*Read the book "Advertising: Hegarty", and improve the Advertising definition and also go through Canvas Tile*
Blinkit Youtube ad
Recent Instagram campaign
Week 1: Analyse the Brand Market and Identify the Marketing Mix
Chosen Brand: NIKE
Nike is a sneakers-based company in Oregon. Shoes have an organized market structure. Nike made shoes from a necessity product to a luxury product with the help of their designs and innovation. Shoes are a daily wear commodity that goes through rough wear and tear. But Nike elevated the thought process by making shoes a personality and status symbol.
Nike Advertisement
Research
Miro Board link: https://miro.com/app/board/uXjVP2ccACU=/
Google folder link: https://drive.google.com/drive/u/0/folders/1HbMqFD04jM432KLzUHUMJx2uRI-TQhk-
*Write a short note. Take reference from Galaxy of Art and Design*
Evolution of Nike
Evolution of Nike Advertisements
Research Presentation
*Include marketing Product Segmentation*
Reflection
I shall work on the visuals side by side
Building a Creative Strategy based on a Brand Strategy
How brands creatively strategize campaigns to transfer their message and message-Guardian, Pepsi
Week 2: Find Your Positing, Develop Your Messaging and Create your Campaign Concept
Make Brand wheel and Prism
Concept
Go Beyond
Tagline
Break your mold
Key Visual
*Working on it*
Reflection
Everything can be done simultaneously
Developing Campaign Assets, Innovation, and Media Planning
Phases of Campaign
Week 3: Create the Master Creative and Expand Your Campaign
Media Iterations
Reflection
Art of an Advertising Pitch
Week 4: Make a kickass pitch
Pitch Presentation